A little something for the guys at Tennent’s Lager…?
Loved this. A genius way of driving traffic to their website from the guys at Polar Beer in Brazil…Who says you can’t appeal to both sides with one piece of activity…?
Thanks to Aden Hepburn at www.digitalbuzzblog.com for this: (Note – make sure you watch the video at the end to see how it worked)…
Here is very cool campaign for Polar Beer by the guys at AlmapBBDO in Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil’s most competitive soccer teams; arch rivals “Internacional” and “Grêmio”, so what would a beer brand do? Alienate one fan base by sponsoring the other? Surely you can’t engage both in the same campaign right? Well, is seems you can do just about anything on online, and become a hero doing it.
Polar Beer split $100,000 between the rival soccer clubs, then put the whole thing on a micro site where the money was up for grabs, catch was, over the ensuing month, fans could jump on and “steal” coins for their own team, with every click earning their team $1, that in turn, could be stolen back at any time in the month, with the eventual winner “Grêmio” taking victory.
What’s interesting about the stats on this campaign isn’t the near 100,000 unique visitors, or the 1 million+ page views, but Google’s Orkut driving almost 50% of the sites traffic… Hmmmm…
Polar Beer appeals to both sides…
January 12, 2011 at 10:49 am | Case Studies, Opinion | No comment
Dominos Pizza – online and social media success
Flicking through Guardian.co.uk and spotted this story regarding Dominos’ success with online ordering…
63% growth in online orders to £128m and over £1m in orders through their iPhone app since it’s launch in Septemnber! Love it.
I must admit that this success doesn’t come as a huge surprise to me as for my last 2 forays into Pizza Heaven I have used the online ordering system…It is a fantastic system, easy to use, takes the hassle of describing bespoke orders to someone who is less interested than oneself away, and the pizza arrives just as quickly as it would if you’d made the standard call…Oh, and you can pay online so as soon as you hear the knock on the door you can run, grab the pizza and eat…this maybe saves 10-15 seconds but when you suffer from the ‘hunger anger’ that I do you’ll know this is worth it…Ok, I’m now sounding obsessive…
Check out the online system next time you fancy a Dominos, you won’t regret it.
January 5, 2011 at 10:25 am | Uncategorized | No comment
Facebook branching out??!
It seems Facebook may look to enter the market of migration tracking….
Have a read of this article, posted in the LA Times blog, and then check out the resultant image…incredible…
“Facebook clearly has some above-average interns, including one who mapped 10 million pairs of friends on the social network and watched as the webs of relationships formed a detailed map of the world.
Paul Butler, an intern with the data infrastructure engineering team, created links between a random sample of friends. As he tweaked the design, he began to see continents and even individual countries emerge from the blob of lines.
The eastern half of the U.S. and most of Europe feature dense patchworks of friends, while large swaths of Africa, China and South America are sparsely lined.
Commenters on Butler’s detailed blog post on the project are now asking for maps of Facebook users’ genders, suggesting that similar maps be used for migration research and comparing the image to international flight maps.”
Read the rather smart gentlemen who carried out this piece of work’s blog on the subject here: http://www.facebook.com/note.php?note_id=469716398919
December 25, 2010 at 1:19 pm | Facts | No comment