What do you mean “face” has been trademarked?!
The power of Facebook knows few limits, as demonstrated by the brand’s astronomical growth over the last few years…But now they’ve taken it that little bit further and have received a notice of allowance (one step before the trademark is granted) from the U.S. Patent and Trademark Office for the trademark on the word “face”…when used in the context of online chat rooms or bulletin boards.
So, ok, they don’t own the word “face” completely but that is a good piece of trademarking nonetheless. Unsurprisingly, they also have an application in for the word “book” in a similar set context…
Read the full story here at Mashable.
Oh…if you are questioning the growth of Facebook…why you would, I don’t know…or are simply interested by statistics (as I am) then check this out…Not bad Facebook. Not bad at all.
November 29, 2010 at 4:47 pm | Facts, Latest News | No comment
Old Spice – Legendary Work!!
What can we say? Absolute genius and what incredible results…From a brand down in the doldrums to one being talked about everywhere! There’s no doubting what Old Spice have done is brave and took some investment to deliver the television advertisements of the standard that they have, but the impact of the viral campaign just shows you the power of new (social) media…
Check this mo-fo out!!
Now tell us you’re not impressed….!?
November 26, 2010 at 11:43 am | Case Studies, Opinion | No comment
A few key facts…
I was reading a fantastic article earlier today about the impact of social media and I thought I would share a few of the key facts featured and link out to the article itself…
– In terms of the impact of social networks on advertising, word of mouth is the popular option with 78% of customers trust peer recommendations on sites while only 14% trust advertisements.
– 25% of search results for the World’s top 20 brands are linked to user-generated content.
– An average Facebook user spends about 55 minutes a day on the site.
– 34% of bloggers post opinions about products and brands.
So…underestimate the ongoing impact of social media and the second coming of the internet on your brands/companies at your peril!
http://socialmediatoday.com/soravjain/237864/fascinating-social-media-facts-year-2010
November 22, 2010 at 8:30 pm | Facts | No comment